This deal came just in time for me as we are using our last roll of paper towels right now. Total before coupons was $17.98. Total after coupons and ECBs: $6.00. A savings of 67%! This is the first I've shopped for paper towels since starting my spreadsheet of rock bottom prices so we'll see if this ends up being as good of a deal as it seems to be. Came out to .38/roll.